How to find a great car for $2,500 – and not get too obsessed with it
By now, you’ve probably seen the ads for the upcoming Toyota MRT.
The car is said to be the “world’s first car that will go on sale in the United States within a decade”.
And, as with any good advert, you can probably guess where the fun will begin.
In fact, this is exactly what happened.
We caught up with one of the Toyota engineers at the North American headquarters in Austin, Texas, to find out how he got the first look at the new MRT, what he thought about the US car market and why he thinks US consumers will love it.
Toyota Motor Company: What is your favourite car?
Tyson: I like to say I like everything, I like the idea of owning a car, I have a lot of love for a lot different brands, and I like that I can do that without buying a lot.
We are all in this together.
Toyotas first vehicle is the MRT: “We can go back in time and look at cars that came before us” – Toyota engineerTyson LarkinsToyota: When you think about what we can do in the next few years, what does that mean?
It means going back in the day and having that vision of what this vehicle can be.
When you look back at the vehicles that have come before us, they all had this notion of, you know, a car that was going to go on to be a car.
But the MRS is a new vehicle that we can go and look back on and say, “You know what?
Let’s do something different with this car.”
Toyota engineers were already aware that the MRC would be very successful, and they wanted to make sure that people were excited about it.
The engineering team had already set up a meeting with an analyst who had a different opinion about what the market should look like.
So they asked him, “Are you interested in a new car?”
And this is where things got really interesting.
And this is what they were doing: “Hey, if we are going to make a change to this product, we need to know what people think about it.”
The analyst told them that there was no such thing as a great product, but if they went to the customer and said, “Hey man, you want to own a car in the US?
Great, let’s make it happen,” he said, they would make the change.
So the analysts were not worried about the product being bad.
They were worried about how they could make the product better.
The question was, “What is the customer’s point of view?”
So they were trying to figure out if there was a product that was good, but could be better, and if so, why not.
They looked at what people like, and then they looked at other people’s opinion.
They also looked at how people responded to the MRA, how they liked it, how people thought it was going, and so on.
The answer was that the customer liked it.
So, when they were working with the customer, they were thinking, “Well, we’re going to be making this change to a car they want to drive, and the MRO is a great vehicle.”
They were thinking that the company would have to be prepared to make some significant changes to the product.
The company had to be able to explain to people why they were changing something that they liked.
They needed to be more responsive.
They had to make the changes so people could understand the changes.
Toyo: It’s not like a new product.
It’s a new way of thinking, a new philosophy.
I like it because it’s different.
It is the only car that has a new vision.
ToyOTas engineers were able to convince the MRL, a research firm, that the car was really cool.
They knew that it had a certain amount of technology that had never been seen before, so they were confident that it was a really good product.
That is the key.
The MRO was designed to be that kind of car.
The company needed to convince customers that this was a great new way to go.
The engineers wanted to be so confident in the product that they could not think, “Oh, this product is going to become the best car in a few years.”
They needed to make this car look cool.
So in the end, Toyota did a number of things that they didn’t necessarily want to do.
The first thing was to change the paint.
They changed the paint, the exterior, the grille, the roof, the taillights, the headlights.
The only change they made to the interior was to make it less functional.
They made the seats more comfortable, but they did not want to have to have the seats sit on a seatpost.
They wanted to have them sit on the